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The Rollercoaster – £1 in for 10p out?

Posted 04 Jun, 2017 No comments
Have you ever played on those 2p slot machines? I have fond memories of being a child and playing on them. Ohhhh, the jeopardy and excitement… Making sure that you forcefully push that coin into the machine at the right time; so that it lands on the upper platform in isolation… to be able to […]

The Saga of The Remote Control

Posted 03 Feb, 2017 No comments
In this article: A story that outlines just how important it is to get your messages right to your customers if you want them to take the right action. Written by: Victoria Vickery A couple of weekends ago, the TV remote control went missing. To say I didn’t care is an understatement. There’s much more […]

How much should you spend on your Marketing?

Posted 27 Jan, 2017 No comments
This is a real challenge for Small Business Owners. You know that Marketing is vital to bring in new customers but you’re not rich (not yet anyway!) and you may even feel overwhelmed by all the ‘Marketing’ options. We get asked this all the time: ‘How much should I pay for my website?’ ‘How much […]

Are you too confusing for your customers? (Food for thought)

Posted 23 Jan, 2017 No comments
Here’s a little story which perhaps will explain what customers may perhaps feel if you don’t clearly explain what you’re about, give clear and obvious options, and show them how to do business with you. So. Rebecca and I recently went up to a business conference in London. At lunchtime, we had to decide what restauran...

Formulas = Happiness (never thought I’d say that!)

Posted 03 Jan, 2017 No comments
Systems get results. This article shows a personal example of this. Ladies you’ll love it. Chaps? Do read if only for this: you will discover a win:win solution for spending less time traipsing around town centres with the woman in your life! Yippeeeeeee! So here we go…. I hugely dislike shopping in the sales. My littl...