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The Saga of The Remote Control

Posted 03 Feb, 2017 No comments
In this article: A story that outlines just how important it is to get your messages right to your customers if you want them to take the right action. Written by: Victoria Vickery A couple of weekends ago, the TV remote control went missing. To say I didn’t care is an understatement. There’s much more […]

How much should you spend on your Marketing?

Posted 27 Jan, 2017 No comments
This is a real challenge for Small Business Owners. You know that Marketing is vital to bring in new customers but you’re not rich (not yet anyway!) and you may even feel overwhelmed by all the ‘Marketing’ options. We get asked this all the time: ‘How much should I pay for my website?’ ‘How much […]

Are you too confusing for your customers? (Food for thought)

Posted 23 Jan, 2017 No comments
Here’s a little story which perhaps will explain what customers may perhaps feel if you don’t clearly explain what you’re about, give clear and obvious options, and show them how to do business with you. So. Rebecca and I recently went up to a business conference in London. At lunchtime, we had to decide what restauran...

Formulas = Happiness (never thought I’d say that!)

Posted 03 Jan, 2017 No comments
Systems get results. This article shows a personal example of this. Ladies you’ll love it. Chaps? Do read if only for this: you will discover a win:win solution for spending less time traipsing around town centres with the woman in your life! Yippeeeeeee! So here we go…. I hugely dislike shopping in the sales. My littl...

Celebrating Success at All Star Marketing Club

Posted 19 Dec, 2016 No comments
In every Workshop, Masterclass or One-to-One we run, we always ask our clients what their ‘ah-haa’ moments are. You know, the moments where the blinkers come off, the light bulb goes on… and you finally just ‘get it’! For us at All Star Marketing Club, this tells us we have fulfilled our mission of ma...