Free Marketing Resources for Small Business Owners (and Podcast Listeners!)
Welcome to the All Star Marketing Club Resources Hub, the official home of free marketing tools, checklists, templates and downloads designed especially for small B2B service-based businesses, and fans of the What’s That Got to Do With Marketing? podcast.
If you’ve been listening to the podcast, this is where you’ll find your free episode downloads.
Whether you’re here because you want more leads, better clients, or a way to simplify your marketing, you’re in the right place.
These are actionable resources created by Marketing Coach & Podcast Host Victoria Vickery, to help you move from confusion to consistency.
Marketing Kickstart Toolkit
Feeling overwhelmed by marketing your small B2B business? Whether you’re just starting out or looking to sense-check your existing marketing, our Marketing Kickstart Toolkit is designed to help you take control, build strong foundations, and set yourself up for success.
- Understand and identify your ‘STAR Customer’ so you know exactly who to target and how to speak their language.
- Set clear, actionable marketing goals so your efforts are focused and purposeful.
- Connect emotionally with your audience and move beyond dry features and benefits to show the real transformation your business delivers.
- Establish solid marketing foundations so every future campaign stands strong.
Your ‘Easy Yes’ Offer Checklist
Is your offer irresistible enough that your ideal clients can’t help but say “YES” to it?
This checklist will help you to build an offer that SELLS.
- Discover the one shift that makes clients lean in and say “I need this.”
- Learn how to position your offer so it feels like the obvious choice.
- Find out what stops people hesitating, and makes them say “YES” faster.
Your Marketing Planning Template
Random posts, ad-hoc campaigns and “doing a bit of everything” often leads to wasted time & money, without the sales to show for it
This planning template will help you
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Choose your focus: identify the one offer that will make the biggest impact right now.
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Define your audience: get clear on who you’re targeting and how to reach them.
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Plan with purpose: map out the steps, content themes, and channels that move prospects from awareness to sales.
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Template: Design Your Online Lead Generation Event
If you’re keen to create more leads for your business, and you are a B2B Service-Based Company, that is fuelled with your expertise, then an online lead generation event will be PERFECT for you.
This planning template will help you:
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Create a short experience for your ideal customers
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Design a more in-depth experience that will generate leads
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Show how to bring your authentic self into play.
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Use in conjunction with Episode 5 of “What’s That Got To Do With Marketing."
Template & Checklist: Marketing Moments Mapping
If you want better quality content that captures the moment and leans into a story-led approach, this is the help you need!
With a monthly template to help you create authentic stories that inspire your audience, and a checklist to help you, you’ll up level your content quickly and easily.
Use in conjunction with Episode 8 of “What’s That Got To Do With Marketing."
