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5 ‘Fast & Free’ Marketing Moves to get new customers
Marketing is a bit like a house. No-one wants to come to your house unless they can glimpse whether there is something or someone that is interesting inside. Harsh but true! So the more doors you can open to give someone that glimpse in and of course find their way in, the better. To do this doesn’t have to cost you money there are lots of Marketing doors that you can get open fast and for absolutely free. Here are 5 moves you can make to get those doors open in just a couple of hours.. Use Email to speak straight to potential customers. Make sure you have a list of people you can sell to. You may have met them at networking events, you may be LinkedIn, they may have enquired about what you do. These people are potential …
5 ways your Business can change someone’s life.
If you really believe in your great product or service then you will know that it can make your customers life so much better, richer & rewarded. You just need to make sure that that they know that too! Here we shortcut to the five most common ways that your Business can enrich the life of your Customer-in-Waiting! and make them desperate to buy your product… Bring Enjoyment & Fun: Can your product or service bring more enjoyment than any other; surprise them out of the humdrum? Save them time: Can you give a customer time back, so precious in today’s busy world. Could your product or service mean they get to spend more time with the family or on hobbies? Keep them Safe & Protected: To feel safe and protected is a basic human need so if your product …
Be a Hero to get rewarded with new Customers.
If you are a small business that sells to other business then to get Customers to buy from you, you must be able to fix their Pain, the gap in their life, the one that only your product or service can fill…… Regardless of what Industry, location or job title, here is our shortcut to the 5 most common pains that your prospects will feel. Make your product or service the only hero that can answer these: What is it like for that prospective customer right now, what is the pain their current set up is giving them? 1. Costing them money? They are spending far more than they should when there is an easy fix that you can offer them. 2. Losing them money? They are struggling to build their business or keep customers and your product or service …
How well are you performing in Social Media?
Marketing is often seen as a numbers game, so it figures that the more likes and followers you have on social media, the more likely you are to get them to buy from you, right? Unfortunately, whilst the ‘numbers game’ plays is part, there’s a lot more to think about that just that. Here’s 3 key ways that you get more success from your Social Media… And that means BUILDING UP THE AMOUNT OF INTERACTION that is happening throughout your social media pages. 1. Do more Social Influencing: It builds relationships Provide great information that is really useful to your ideal customer. Invite them to take up your offers, e.g. free webinars, trials or guides. Provide relevant news to them, with your slant on what it means. Freqently doing this activity will help you to become an expert in your …
The Kit Kat Philosophy – Marketing in Ten Minutes
Struggling for time to do Marketing? Follow the Kit Kat Philosophy and ‘take a break’ to do your Marketing. Lots of Small Business Owners and Entrepreneurs tell us that they just don’t have time for Marketing. Of course. We know it’s hard when you have ‘the day job’ to do. But simply put: failure to do effective marketing is one of the top reasons why 50% of Small Businesses fail within the first 5 years. We have a strategy that we want to share with you…and it’s as simple as this: If you break down your Marketing into 10-minute, bite-size chunks every day, you can really start to implement effective marketing to aid your business growth and help skyrocket your business. We all remember Kit Kat’s classic tagline “have a break, have a Kit Kat”. It has been synonymous with the brand …
In the HOT Seat: Your Questions Answered
So here’s a question we have received, that may well be pertinent to all Small Business Owners and Entrepreneurs: “I’ve paid a considerable annual fee for some online advertising. Whilst my website appears to be receiving ample traffic; it’s not converting. What could be the problem?” Here’s a few key checks; and these are still important no matter where you advertise or promote your product or service: Is the place you have advertised aligned to your STAR customer?If, for example, you’ve put a banner on a male dominated website, and you are trying to attract young females, this is problematic. First make sure that where you have placed the ad is aligned to your STAR customer: the ones that are right for your business. Where is the traffic heading to when they come through to your site?If there is a particular …
Doing the Business for Centre Occupiers
A thriving business centre in Hampshire is laying on special information events for a record 39 businesses on site. Ocean Village Innovation Centre (OVIC) in Southampton, run by innovation centres specialist Oxford Innovation, has kicked off the new year by teaming up with HR and marketing specialists to provide valuable insights for customers, now they are learning all about the benefits of crm. Centre manager Rob Greenberg said: “We have a strong culture of supporting entrepreneurs with added-value events. This is one of the ways in which we can facilitate professional guidance for start-ups and early-stage firms. “A fair amount of handholding is required for businesses in their infancy – they may have a brilliant service, product or process but may lack valuable insights into the essentials, such as marketing and human resources. “Start-ups that don’t proactively promote themselves, or make costly employment …
Small Business Marketing Success for All Star Marketing Club?
The Venus Awards recognise local women in business, and the Southampton awards generated over 1,000 nominations this year! We are incredibly proud that our own Managing Director, Victoria Vickery, is a semi-finalist in TWO categories. Business Mother of the Year: someone who successfully juggles business and family life. This award is sponsored by the Daily Echo. Influential Woman of the Year: a women that is able to motivate others and make a difference. This award is sponsored by the Peter Cooper VW Group. Victoria is one truly inspirational women, who has had three super successes in the last three years: Victoria brought twin boys into the world, who are now three years old. She ensures she juggles business and family life, and spends as much time having fun with her boys, and ensuring they are happy and healthy. She founded V:Squared Marketing in …
5 Must-Have Marketing Tactics for B2B Selling.
In our recent survey, we asked 50 companies that sell to other businesses (B2B) to rank their most effective form of marketing for return on investment. The results closely match our experience (PHEW!). So here’s what they said; together with OUR stance on why it works. 1. They Said…. In Person EventsWe Say: This is a fantastic way to meet prospects as long as you are positive your target audience will be there. Otherwise it’s a costly waste of time. Data capture at these events has to the THE number 1 priority; not selling. It’s the follow-up that’s key. 2. They Said… Case StudiesWe Say: Absolutely. Get them on your website, use them in pitches, and publish on social media. Showing your experience gives your prospects faith and trust in you. 3. They Said…. EBooksWe Say: Complete necessity; but not …
