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Small businesses need smart, cost-effective strategies to stand out and connect with their audience. Digital marketing for small businesses offers immense potential for you to grow reach, engage with customers, and boost sales; even on a tight budget, or indeed no budget at all. It’s not optional…. It’s a necessity, so going on this journey has to start somewhere. You don’t need to be an expert at Digital Marketing for Small Businesses to make an impact. You can start small and scale up, once you find your feet and learn more. We’ll go through some of your options for you in this article. But remember this – as we always say to our clients – “It doesn’t have to be perfect. It has to be done.” Don’t let perfection get in the way of great progress, OK? So what is …

In this article, we look specifically at SEO for Small Businesses. You’ll get a great understanding of the key elements of SEO, but more importantly, the first 3 steps you an take as a business owner if you want to improve right now. Let go! >>> Search Engine Optimisation (SEO) is often thought of as a complicated, ever-changing landscape that only big businesses can afford to tackle. But the reality is, SEO is one of the most powerful tools for small businesses to increase online visibility, generate leads, and ultimately drive sales… all without breaking the bank. Why Is SEO Important for Your Small Business? More than half of website traffic originates from Google searches. This means that showing up on the first page of Google is a game changer. It’s not just about being there; it’s about the credibility …

Helping your customer take the right pathway is our duty in our businesses. This article explores offering upgrades, and why it’s essential for both you and your customer. September/October marks planning time for us at All Star Marketing Club, and I’m a big believer that stepping away from the day-to-day grind brings clarity and focus. Just like last year, we headed to Majorca. After a few days of serious planning, we allowed ourselves some downtime at the beach, where something happened that sparked a major business insight. As I was relaxing on the sand, a lovely massage lady approached, offering two options: Being a sucker for a good massage, I asked her for a €30 massage, an option that wasn’t even on her list! We agreed on more ‘back time!’, and I walked away feeling very relaxed and refreshed. But …

If you are looking at ways you can make an impact THIS WEEK by carrying out short, sharp marketing activities, then this article will help!

When I started to write this article, it was not called ‘How to use Blogs for SEO’. You see, I knew what I wanted to tell you, dear reader, but the first thing I did before I decided on the title was to research keywords I could use. Why? Because keywords themselves, plus the volume of monthly searches and the competitiveness of those keywords matter. I won’t labour this point, as I have something more pressing to tell you, but just to get you started on the right foot…. I first started looking at keywords like, “how to use search intent for blogging”, but sadly there was little volume of people wanted that specifically… so I tried again with “how to use blogs for SEO” – and voila. Take a look at the image: Now, I’m not after massive volumes …

When it comes to Sales, there’s no end to the pricing structures you can put in place, and it’s an area you must get right.

Small Businesses have a world of opportunity in LinkedIn, and here are the LinkedIn Updates and features you need to know about, which we have curated as a way for you to stay up to date, as well as use some of the oldies but goodies! The Social Media platform is developing all the time, so it’s important to know what impacts you, and how you are able to optimise your presence on LinkedIn. 1. LinkedIn Influencer Marketing LinkedIn has recently released a statement pushing influencer marketing on the platform. It tells users it’s a great way to reach key decision-makers in your industry. When you partner with a LinkedIn influencer, you’re able to tap into their audience and reach people who are already interested in what you have to offer. To get started with LinkedIn influencer marketing, you need …

Great news! A recent Google Business Update is now available to most businesses, and you can now incorporate social media links into your Google Business profile. This feature ensures that your official brand listing will display your social media profiles when it appears in both Google Search and Maps. Although this first released in August 2023, it has been expanded and is accessible to most businesses now; and when you add your social media links to your profiles, from your Google Business Profile, you’ll be giving your yourself additional opportunities to direct traffic to places of relevance to them. The currently supported social platforms include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube. Notably absent is Threads and Spapchat. So how do you use this Google Business Update? First of all, go to your Google Business …