If there’s one thing every small business owner says at some point, it’s this:
“I just don’t have time for marketing.”
But here’s the truth. You don’t need a whole day, a big campaign, or perfect headspace to make real progress. Here’s your route to Marketing in 60 Minutes.
One Power Hour where you shut the world out, focus hard, and move your marketing forward.
When you add those hours up over a month, they don’t just keep you visible. They build momentum.
So, if you’ve got 60 minutes to spare this week, here’s how to make them count depending on where your business is right now.
When You Want More Leads
Your Marketing in 60 Minutes requires activity that starts conversations and sparks interest.
Your 60-Minute Plan:
- Spend 15 minutes commenting on posts where your ideal clients hang out. Offer insights, opinions, or useful feedback.
- Spend 15 minutes messaging 5 to 10 people you’ve interacted with before. Ask what they’re working on and find common ground.
- Spend 20 minutes creating a short “how to” or quick-win post that shows your expertise.
- Use the final 10 minutes to review your profile and make sure it’s clear who you help and how.
Result: You’ll have shown up, built credibility, and opened the door for new leads.
1. When You’re Short on Time but Want to Get Your Marketing Organised
Sometimes you’re in a busy spell and marketing drops down the list. Use your Marketing in 60 Minutes Power Hour to lay the groundwork before things pick up again (because you need to build customers for the future!).
Your 60-Minute Plan:
- 10 minutes reviewing what’s been working lately. What brought in enquiries or got the most attention.
- 15 minutes updating your profiles or website so everything is current.
- 20 minutes scheduling a few simple visibility posts for the next two weeks.
- 15 minutes writing a quick “check in” email to reconnect with contacts, past clients or enquiries.
Result: You’ve created a base layer of visibility that keeps ticking over even when you’re flat out. Make this a regular Power Hour to cover the basics.
2. When You Want to Convert Leads into Sales
If you already have some interest or warm leads, use your hour to turn curiosity into commitment.
Your 60-Minute Plan:
- 15 minutes identifying people who’ve shown interest but haven’t bought yet.
- 20 minutes reviewing your offer to make sure it’s clear, compelling, and easy to say yes to.
- 25 minutes writing a short WhatsApp message, email or pop together a voice note to re-engage them. Keep it personal and specific.
Result: You’ll reignite warm leads and get you back on their radar, which in turn gets the decision-making moving.
3. When You Need to Grow Your Audience
Your goal here is to reach new people, and grow your marketing list, followers and connections… and be seen by those who’ve never heard of you before; because you have to keep things fresh. These people are the ones that will enquire down the line – the you otherwise wouldn’t have.
Your Marketing in 60 Minutes Plan:
- 20 minutes creating one strong piece of content that gives value. A tip, a story, or a useful opinion.
- 15 minutes sharing it in relevant places such as groups, communities, or industry threads.
- 15 minutes connecting with 10 new people who fit your ideal audience.
- 10 minutes engaging with their content so they start to recognise your name.
Result: You’ve increased your reach and visibility, and built early-stage awareness of your business.
4. When You Want to Scale Using the Audience You Already Have
You don’t always need more people. Sometimes the biggest growth comes from the audience that already knows, likes, and trusts you.
Your 60-Minute Plan:
- 10 minutes identifying your most engaged clients, followers, or subscribers.
- 30 minutes creating a simple referral campaign and inviting your happiest customers to introduce others to you (it doesn’t have to be perfect, but it does have to be done!).
- 20 minutes writing a short post or email celebrating a client success (with a testimonial or case study). This positions you as credible and reminds others what you do.
Result: You’ve amplified trust, created social proof, and encouraged new business through people who already believe in you.
5. When You Want to Strengthen Your Brand
Your brand is how people recognise and remember you. When it’s clear, consistent, and confident, marketing becomes much easier.
Here’s your Marketing in 60 Minutes Plan:
- 20 minutes reviewing your online presence to check that every profile tells the same story about who you help and how, adjusted where necessary.
- 20 minutes collecting a few client reviews, as well as success stats that show your credibility.
- 20 minutes outlining a few key brand messages you’ll use in all your future content.
Result: You’ll walk away with a sharper, more confident brand presence that builds trust before you even start selling.
Bonus Power Hour Ideas
If you’re ready to keep the momentum going, here are a few more ways to spend your Power Hour.
- Reignite stalled marketing by following up on old leads or quotes.
- Improve customer experience by mapping how clients currently find and buy from you.
- Simplify systems by creating a quick checklist for your next campaign.
Doing your marketing in 60 minutes isn’t about perfection. It’s about progress.
You don’t need to overhaul your marketing or spend days planning. You just need focused time to connect, communicate, and create opportunities.
So block out an hour this week, set a timer, and make it happen.
The difference between businesses that grow and those that stall often comes down to this:
Creating time for Marketing.
Want to spend a Power Hour with our experts?
Spend 60 minutes working on your marketing with clear direction and purpose, with an expert at your side. Use your Power Hour to review current marketing activity, create a focused marketing plan, or even pull together your next campaign. The choice is yours. Leave with clarity, confidence, and practical actions to move your marketing forward fast.
Simply click here to book your Marketing Power Hour.
