In this article, I introduce you to 4 very powerful strategies to ensure that as a business owner, you can move past a 5-figure salary, into the realms of a 6-figure business.
Ah well my business owning friends, where to start as I have many strategies to tell you about. But quite frankly, we can’t all do everything, so I’m going to share 4 with you right now.
I’d invite you to have a think about each of them, and understand on a scale of 1 to 10, where 1 is terrible, and 10 is superb, how well do you think you are doing on each of them at the moment.
(1) Your Business Goals and Plan to Achieve Them
Imaging trying to drive up the country, from one end to another. Let’s say you are heading for Nottingham, from Southampton. But you don’t have a map of how to get where you are heading, and so you just point the car and go.
Yes, you are likely to have an indication, and some road signs along the way. But other than that, you have no clue on:
The exact road to take
How long it is going to take you
Where and when you can stop for a rest
Your estimated arrival time
How much petrol you are going to need
You’re basically on the journey without the fullest of information and resources to get you to your destination. You wouldn’t do it would you?
Yet only 4% of the small business population actually have their plans mapped out!
If this is you, then this is one of the core areas you can change to make you more effecrive and impactful.
Start by creating your goals, and working out the steps you need to take, by when and with who, so that you can achieve them.
On a scale of 1 to 10, how well are you planning your business path of growth right now?
(2) Nail Your Marketing Messages
Goodness, this can be so tough, without a simple formula. Frankly, your results without great messages will be dismal.
Quite simply, you can have the best product in the whole world. You could advertise it in all the right places, in all the right marketing channels, but if you fail to connect with your messages then you will not get your desired level of success.
Here’s four important areas of marketing messaging that you need to know:
The brain connects with emotional messaging a fraction of a second before rational messaging.
When we are looking for a company to buy from, as humans, we need to know immediately that they are able to take us to our ideal future.
We need to be told to act, and exactly what to do.
We like to see evidence that other people have received a good experience from that company.
So what does that mean to you, and how do you need to change your messaging to cater for this?
On a scale of 1 to 10, how effective are your marketing messages?
(3) What you sell must be easy to understand and buy
How easy do you find it to explain what you actually sell, without going around the houses trying to say the right words? How easy is it for you to give a straight answer to a prospect? If this is difficult for you, it results in you saying things like:
“I’ll have to work out a price and get back to you”, or
“It really depends on what you want…”
There are many instances where businesses try to sell their services without having absolute clarity on what is on offer, and what it costs. And if a prospective customer is uncertain, they simply won’t buy. The more you stall and are uncertain, the weaker your results.
So how easy are you to buy from?
Do you package your products and services up into an easy to purchase offer?
Are you ensuring the pricing is obvious, or at least having a ballpark available?
Are the benefits and outcomes of what you provide clear to your buyers?
If you are a home security business, how can you package up your offering into a “product” that includes everything a customer needs, including installation for a set cost?
That doesn’t mean you can’t deviate from that, but it gives you a core product to market, that is easy to understand. You can then talk about options once you have initially appealed to that customer, and they know your product and pricing is within their reach.
Consider whether you are easy to buy from.
On a scale of 1 to 10, how good are you at this right now?
(4) Your Marketing Must Connect
At All Star Marketing Club, we always talk about the number 15. It takes between 7 to 15 interactions with your brand before someone is even willing to consider buying from you!
That means your marketing must connect, so that you are taking them down a marketing funnel – a bit like this one below:
Awareness: you are carrying out marketing activity that allows them to become familiar with your brand.
Interest: you are sharing valuable information that resonates with them, and helps them with whatever pain point or need they have. They start to get to know you and like you.
Desire: you are creating a desire for your support by building up the relationship with them.
Action: you are creating meaningful calls to action that move them further down your funnel; whether downloading something for free, attending a webinar, clicking on your links to a blog or indeed taking a sales action.
Getting to the ACTION part takes work. 7 to 15 interactions worth of work; which means operating within many different marketing channels that connect together.
On a scale of 1 to 10, how well is your marketing funnel working, to warm your prospects into paying customers?
They are the four different strategies I want to leave you with right now. They are all BIG HITTERS when it comes to moving into the world of 6 figures.
I have plenty more to share with you, plus the ability to put these into action.
If you would like to learn more, and start to implement these within your business, I’d invite you to take up our super offer on our short online programme:
…which gives you the learning, tools and templates to be able to start this journey, and give you all the foundations to design your path there.