How much should you spend on your Marketing?

This is a real challenge for Small Business Owners. You know that Marketing is vital to bring in new customers but you’re not rich (not yet anyway!) and you may even feel overwhelmed by all the ‘Marketing’ options.

We get asked this all the time:

  • ‘How much should I pay for my website?’
  • ‘How much should I pay someone to do SEO for me?’
  • ‘How much should I pay someone to do some social media posts?’

It’s a tricky one, and there is an answer. But it isn’t delivered in pounds and pence.

Where you spend your Money is much more important.

Some experts say you should invest 10% of your revenue on marketing. Others say more, some say less.

Already that could feel like a lot of money, especially when you don’t know what results you will get.

Who you spend your money on is more important than the amount.

  • A £500 website that is written for your STAR customer, the ones you really want to get, that talks to their problems and offers the perfect solution, will be FAR more successful than a £5,000 website that talks to everyone.
  • 20 minutes a day spent creating your own social posts that add value to your customers and share your passion for what you do is far more important than paying a random company £100 a month to get something out…

Money is not the answer.

 It’s about the RIGHT marketing to the RIGHT people.

It’s about understanding WHY your STAR customers need you and how you can give them incredible value. Visit for additional marketing and SEO resources.

Once you get that right, THEN you can start to invest in making your marketing bigger and better but ONLY once you’ve got your marketing message and targeting spot on, otherwise you’re throwing your money away.

If you are unsure how to get really focused on the right customers for your business, how to talk to them and how to reel them in then check out our ½ day ‘Kick-Start your Marketing’ Workshops for 5 killer strategies to get this stuff right and right now!

Find out more here about our ‘Kick-start your Marketing’ workshops across Hampshire.

Small Business Marketing Mistakes

Learn the mistakes you should avoid with your small business marketing, to get greater success....

View Blog Post
LinkedIn Creator Mode for small businesses

In the digital age, professional networking platforms, like LinkedIn, have become crucial tools for career growth and personal branding and learning how to navigate them, and utilise them to their potential is...

View Blog Post

In this article, we explore Marketing Call to Actions - and the reasons you must tell your audience what to do! With 17 examples to swipe and use!...

View Blog Post