Ever think….
WHEN WILL MY MARKETING START TO GIVE ME A CONTINUAL FLOW OF CUSTOMERS?
The answer is….
When you get the strongest of FOUNDATIONS in place.
Many businesses invest heavily in Marketing that COSTS money; when there are other simple, highly important and utterly effective places to focus before ANY further financial investment.
WHAT?
I’M SUGGESTING YOU DON’T SPEND ANY MORE MONEY ON MARKETING?
Yes, that’s right! Not until you nail these 4 important foundations:
1. Tuning into your secret weapon:
A thorough knowledge of your STAR customers is your secret weapon… an in-depth understanding of what makes them tick is a must. Tuning into your customers this way will shake up your entire marketing strategy, and it’s easy to do with the right tools.
- Creating meaningful interactions with customers and prospects:
And that means understanding that it really does take 7-15 communications for them to even consider you. So, how can you make that sequence of events happen in a robust and compelling way that works? - Showing your future customers that you are the right choice:
That usually means adapting your key marketing messages considerably, focusing on THEM and their needs first and foremost, in a way that connects with the emotional side of their brain. - Using your core Marketing assets to create leads:
No form of Marketing communication channel can be treated as an island… they ALL need to be connected! You may have all the right Marketing in place, but NOT connecting them up and moving your potential clients through sequential Marketing communications will mean little impact. Oooooh, sounds technical, but I promise that it’s actually quite straight forward.
These four key points are our trade secrets, and if you do want to find out more and get this working in your business, book onto our Kick-Start Your Marketing workshop: www.allstarmarketingclub.com/kickstart-marketing
