Gone are the days of the Yellow Pages

This morning, I was driving down my road, and saw a company’s van with the name “A1” on it.

It made me think back to the days of the Yellow Pages.

Many business owners named their businesses with names like:

*A to Z
*AA plumbing,

This was in a bid to make it to the front of their business section, as the Yellow Pages was, of course, in alphabetical order.

This was one of the key ways of advertising “back in the day”, where we’d all hook out our Yellow Pages to find a local carpenter, take-away, florist, driving school. Some just used it as a door stop of course.

The Yellow Pages would cost a pretty penny to advertise in, but given that was the route to the leads, it was worth the investment for many. Especially if you owned the name “A1”. #winning!

But creating leads is no longer like that…

It’s not as simple as having your business details printed in one book, with a guaranteed flurry of phone calls to enquire about your products or services.

In this day and age, we need to consider our whole entire Eco-System of online and offline marketing. Especially online in our current climate

There has never been a more important time, given the current climate or uncertainty, that you keep your business present, and out there.

Don’t be shamed into thinking that now is not the time to be selling.It is. We all have something of value to offer, and a business that needs to survive.

We need to be realistic and keep pushing forward – for the stability and security of all businesses and the economy in the long term.


If you want to know how to make the BEST of your business with your online Marketing efforts right now, then this is a MUST attend.

***We have moved our course “Social Media: From Cold to Client” to an online format, and reduced the price to £19.99, instead of £199, to support everyone at a time when you need this knowledge the most.***

So if you would like to join us, you will get:
Online access to the training
A recorded version to refer back to again and again
All of our amazing Social Media templates

You can book below.

Stay safe everyone, and look forward to seeing you online.


p.s. Remember – there’s never been a more important time to stay in front of customers, and prospective customers. Join us.

p.p.s. If you are a member of All Star Marketing Club, you can join this FREE of charge.

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