Last week, I booked a train ticket online.
As I looked through my options and the pricing… whilst also thinking of the work I needed to do whilst on the train… I decided to opt for First Class.
It didn’t quite work out as I’d planned… as you can see from the picture!
I was very disappointed with the arrangement; with the only difference between first class and your average ticket was a little piece of white fabric on the head rest!
But… that’s me all over.
If there is an enhanced offer, then I’m there. I want it.
Which also led me to agree to an upgraded “Elite” ticket for the Event Claire and I are attending next week, when I was called by their sales team with an offer this week!
I couldn’t resist the “free” bar and seats at the front!
(more on that event later date!)
The fact is, when you give options, people will spend more money!
Plus it supports both parties – whilst it does give you the potential for increased revenue, it also giving choice to help meet a customer’s personal circumstances.
Getting the balance right is important, however. Too much choice can create paralysis and lead them to just walk away.
So what does this mean to you? How can you introduce this (or more of this) to your business?