If you really believe in your great product or service then you will know that it can make your customers life so much better, richer & rewarded. You just need to make sure that that they know that too!
Here we shortcut to the five most common ways that your Business can enrich the life of your Customer-in-Waiting! and make them desperate to buy your product…
- Bring Enjoyment & Fun: Can your product or service bring more enjoyment than any other; surprise them out of the humdrum?
- Save them time: Can you give a customer time back, so precious in today’s busy world. Could your product or service mean they get to spend more time with the family or on hobbies?
- Keep them Safe & Protected: To feel safe and protected is a basic human need so if your product or service takes this worry away, it wins straight away, whether it is for them, their family or friends?
- Time with Others: Can you offer a way to get more time with the people you care about or to have the best time or new experiences with those close to you?
- Save them money: Can you save your potential customer their hard earned cash, help them have more choices & make them loyal to you forever more?
Any of these mean that you make Life better for that person and the more you can make that clear, fill that gap, make someone think about what could be different.. the more likely they are to buy from you.
Make sure that your Marketing does just this, answers these needs, right up front….
Make those potential customers think….
Ask questions in your communications, emails or social media…
Would you like to spend more time with your family?
Do you want to show friends your adventurous spirit?
Then show them how they can achieve this with your fantastic product or service…
If you show that potential Customer how you can change their life, they are much more likely to become a customer and a loyal advocate. So don’t hesitate, start changing lives…