Monthly Archives: October 2024

Basic & Best SEO Practices for Small Business Owners

In this article, we look specifically at SEO for Small Businesses. You’ll get a great understanding of the key elements of SEO, but more importantly, the first 3 steps you an take as a business owner if you want to improve right now. Let go! >>> Search Engine Optimisation (SEO) is often thought of as a complicated, ever-changing landscape that only big businesses can afford to tackle. But the reality is, SEO is one of the most powerful tools for small businesses to increase online visibility, generate leads, and ultimately drive sales… all without breaking the bank. Why Is SEO Important for Your Small Business? More than half of website traffic originates from Google searches. This means that showing up on the first page of Google is a game changer. It’s not just about being there; it’s about the credibility …

Posted in blog | Comments Off on Basic & Best SEO Practices for Small Business Owners

Offering Upgrades: Why it’s Essential for Your Business

Helping your customer take the right pathway is our duty in our businesses. This article explores offering upgrades, and why it’s essential for both you and your customer. September/October marks planning time for us at All Star Marketing Club, and I’m a big believer that stepping away from the day-to-day grind brings clarity and focus. Just like last year, we headed to Majorca. After a few days of serious planning, we allowed ourselves some downtime at the beach, where something happened that sparked a major business insight. As I was relaxing on the sand, a lovely massage lady approached, offering two options: Being a sucker for a good massage, I asked her for a €30 massage, an option that wasn’t even on her list! We agreed on more ‘back time!’, and I walked away feeling very relaxed and refreshed. But …

Posted in blog | Comments Off on Offering Upgrades: Why it’s Essential for Your Business