Monthly Archives: October 2023

12 Pricing Structures for SME Businesses

When it comes to Sales, there’s no end to the pricing structures you can put in place, and it’s an area you must get right.

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LinkedIn Updates & Tools for Small Businesses

Small Businesses have a world of opportunity in LinkedIn, and here are the LinkedIn Updates and features you need to know about, which we have curated as a way for you to stay up to date, as well as use some of the oldies but goodies! The Social Media platform is developing all the time, so it’s important to know what impacts you, and how you are able to optimise your presence on LinkedIn. 1. LinkedIn Influencer Marketing LinkedIn has recently released a statement pushing influencer marketing on the platform. It tells users it’s a great way to reach key decision-makers in your industry. When you partner with a LinkedIn influencer, you’re able to tap into their audience and reach people who are already interested in what you have to offer. To get started with LinkedIn influencer marketing, you need …

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Google Business Update – Add Social Media Links

Great news! A recent Google Business Update is now available to most businesses, and you can now incorporate social media links into your Google Business profile. This feature ensures that your official brand listing will display your social media profiles when it appears in both Google Search and Maps. Although this first released in August 2023, it has been expanded and is accessible to most businesses now; and when you add your social media links to your profiles, from your Google Business Profile, you’ll be giving your yourself additional opportunities to direct traffic to places of relevance to them. The currently supported social platforms include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube. Notably absent is Threads and Spapchat. So how do you use this Google Business Update? First of all, go to your Google Business …

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