Monthly Archives: May 2019

G-R-E-A-T

B2B Versus B2C Marketing – The Differences | All Star Marketing Club

My Funding Partner | Confirmed Sponsors of The All Star Small Business Awards 2019

This morning, I came down the stairs in my new dress….Only to be laughed back upstairs again by Mr V. You see, I popped into a shop recently and thought “oh, that stripy dress is in the sale. And there’s loads of them…. I’m sure they’ll have my size”. I didn’t try it on as I don’t like to waste time (oh the irony). They did have my size. The fact was, they had EVERYONE’s size. It turns out, there was a reason that those dresses had all been left behind. CLICK HERE AND YOU MIGHT SEE WHY!!! It made me think about selling our products or services as business owners. There are reasons why people try before they buy – and when it comes to a lot of our businesses, “trying before they buy” means checking your business out …

When I was in my late teens I took a job, cold calling, for a company in Romsey. This is how it went: 1. I dialled a domestic property from a pre-printed list, asking to speak to the allotted name I had been given. 2. I told them they had won a holiday! 3. They had to meet three key criteria to be able to take up the holiday, so I had to ask them: Are you the homeowner? Are you over 21 years old? Do you have a combined income of over £x? (I think it was about £15,000 at the time) If they met that criteria, then yipppeeeeee…. They won the holiday! I would then pass the details over to the supervisor to deal with. I’m sure you can guess – this was a timeshare sales opportunity for …

I have a little tale to tell; where the take-out has HUGE IMPACT on any business when it comes to making the sale….. My twins are 7, on 4th and 5th of May – yep, born 2 minutes apart, but either side of midnight. And it’s that time in their life where their little baby teeth are gradually falling out. Each tooth leaves a huge gap, followed by an oversized tooth that looks far too big for their heads, where you can’t help but think to yourself “ahhhh, will they ever grow into it?” We were chatting about this in the office the other day, and thought it rather amusing that a child is always so DESPERATE for their teeth to fall out… “so I can be like Isaac”… “because Luke has already lost both his front teeth”…. “and Harry …