Monthly Archives: June 2018

How Organising a ‘Sten’ In Ibiza Confirmed My Marketing Theory

It’s not the first time I’ve written about this IMPORTANT MARKETING FACT, and it won’t be the last, I’m sure. In fact – you might start to get bored of it soon!!! But here goes anyway…. I am off to Ibiza for my sister’s Hen Weekend – which actually is a joint Stag and Hen party for her and her husband-to-be (called a STEN apparently….. who knew!) I’ve been in charge of the organising… which means bringing together a whole bunch of ladies and gents from all around the country. Hard Work. Organising has included: Restaurants Boat Charters VIP Access Hair & Make-Up Deposits (It’s been a bit like pushing water uphill.) When I was chartering the boat… I send out requests for quotes to a number of companies – all of which came back to me with information. From there, it was a …

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KEEP ON KEEPING ON WITH YOUR MARKETING.. And A Bit More About My Friend Liz

Previously, I mentioned Liz in my blog post, and said there was another story I would share. Here it is! I’ve been friends with Liz for about 16 years now. Here’s a bit about our friendship: We worked together for years… she was my boss. We had nights out together. I sang at her wedding, and my dress was too low cut. She was pregnant and puffy at my wedding, but made it through to the end. Our boys were born within a year of each other and are lovely little friends. We go on holiday together, with our husbands and children. We’ve been to spas, out for meals, we know each other’s parents. Best of all… we laugh. Laugh at things that no one else really finds funny. And when you know people like this, you get to know …

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Using Emotion In Your Marketing Messages Like The National Lottery… Who Wins If You Win?

I keep hearing the National Lottery advert on the radio. Have you heard it? It’s theme is… “Who Wins If You Win”. It makes me have goose bumps. Here’s a link to one of the short videos on YouTube. Click here. I’m feeling pretty envious of it actually… I wish I’d come up with that concept for my business… Why? Because when you are growing a business, there is always a HUGE emotional pull as to the reasons you want to succeed – and this advert absolutely nails that Whether it’s comfort in retirement, to give more to charity, to build a secure future for loved ones, to live a life of luxury. But here’s the thing…. You will NOT succeed at scaling a business (and the income that goes with it) UNLESS you are willing to plan for it. YOU …

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OUTSIDE OF YOUR COMFORT ZONE IS WHERE THE MAGIC HAPPENS.

I recently had a fantastic holiday to Portugal. On the flight home, as my friend Liz and I sipped our (second) Gin and Tonic, she pointed out an article to me in the Flight Time magazine. “Read Page 80,” she said. So I did. It was an interview with Samuel Leach – a self-made millionaire at the age of just 27. He is the Founder of Samuel & Co Trading; a training programme for aspiring traders. He talks about how he scaled his business, where the money came from to launch (his own pocket), the people he had on his side as he grew, and the part they played. The bit that draws me in the most is this quote…. “I believe that being uncomfortable is the key to success. Since I was a young boy, I knew that feeling uncomfortable …

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