Monthly Archives: May 2018

Mr V works for the AA. He’s not an AA man… he doesn’t know a thing about cars really! But he was in attendance at their conference, where a huge amount of the roadside staff came together. So the Madejski Stadium in Reading was full of hundreds of bright yellow vans… as you can see in this pic. As always, it got me thinking about Marketing – and branding to be precise. There is no mistaking the yellow AA Van. We know what they do. We know how they support customers. We know what to expect (whether your experience is good or bad!). Do your prospects and customers feel the same way about you? Do you ensure your messages are always consistent, to create knowledge and trust? Is the look and feel of your Marketing consistent too: colours, photography, style, …

When you’ve heard a song a thousand times before and feel NOTHING, and then you hear a re-make and it totally blows you away…. Just by changing up the way it is sung; the tempo; or the music, it can take on a WHOLE new meaning, and actually grab your attention like never before. Here are a couple of FANTASTIC examples: 1. From Dolly’s “I will Always Love You”, To Whitney’s “I will Always Love You” Not sure what side you’d come down on, but I’m firmly in the Whitney camp! Wow… her version still gives me goose bumps. 2. 1950’s We Speak No Americano to the “Inbetweeners” Classic Dance Scene Here’s the Original And here’s the Remake I’m sure you’ve got stacks of your own examples…. So what does that mean when it comes to Marketing? Keeping with the same music …