Monthly Archives: March 2018

I went to See Miss Saigon at the theatre. I’ve seen it before and I love it. The tickets were a present from Mr V for Christmas, and when he gave them to me, he said “I got us tickets up the in the Circle. Is that OK?” I looked at him really ungratefully – because Mr V knows that I am a firm believer in “you get what you pay for”, and for me it’s all about the Stalls – and as close and as central as you can get. It’s where I personally get the best experience from; albeit the ticket price can be way over double of the less expensive seats. He was, of course, joking, and he had managed to get us tickets in row N of the Stalls. We had a great view and I …

Over the last couple of days, we’ve been up in London at a conference, amongst Marketing Innovators and Best of Bread Marketing Tech Companies. Amazing. I have been inspired by: Marketing Technology that removes all the hard work Amazing new Direct Marketing ideas The power of Influencer Marketing A really nice Piano bar in Kensington (laugh out loud) But more than anything, I was struck by just how inadequately that brands are telling their story – even the Marketing professionals with exhibition stands at this event – where they have paid THOUSANDS to be there. The issue with not telling your story in the right way? You don’t connect with customers – and ultimately DO NOT BUILD THE RELATIONSHIP AND MAKE THE SALE…. So I thought we need to put that right, and I am offering you a FREE place …