Monthly Archives: February 2018

Where’s The Pepperoni?

Well, last night my sister (Laura) and I stayed overnight at a hotel. We decided to order some room service. Italian Stone-baked Pepperoni Pizza for her (yum yum) and from the comfort food section, sausage and mash for me served with herbed mash and onion gravy… just what I needed on this cold, frosty night. So Laura picked up the phone and dialled room service. A lady called Clare answered the phone to take our order and I said to Laura, “check that the pizza’s not frozen and that it is made on site and just double check the mash is actually also fresh”. This is how the conversation went. “Hello Clare, I wonder if you can just answer a couple of questions for me before I order” Q: Is the Pizza fresh or frozen? “Oh, I don’t know, I only ever …

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YOU NEED A REASON TO WRITE – otherwise, there is no point.

It’s not the first, and it certainly won’t be the last time I say… “It really does take 7 to 15 interactions with someone before we are willing to consider buying from you” This makes keeping in touch really important, and a must for your Marketing Plan – and Email Marketing is perfect for this. But the thing is…. YOU NEED A REASON TO WRITE – otherwise, there is no point. With Valentines Day around the corner, I’ve had some great emails from a various companies, linking a promotion to this date of “lurrrrve” in the calendar – such as gifts, clothing, dining and the list goes on. A great fit for those businesses to this occasion. So… do you have a REASON to write, and a way to clock up those 7 to 15 interactions? A reason to write …

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Victoria Vickery’s Account of Joining the Gym and Getting Results – and what this means in the business world.

“I’m not a huge fan of exercise, but what with carrying an extra Winter stone in weight, it was time to bite the bullet and be the cliché….. the person that joins the gym in January. I’ve been to “Body Jam” twice so far – it’s an exercise class that is based on some rather rigorous dance moves. The problem is… it’s very fast paced, and basically results in a bunch of women with their arms and legs flailing around, trying to keep up with the routine. EXCEPT if you’ve been going for some time…. Now for those ladies, it’s a different story. They all move in harmony with the instructor; looking great and rather advanced as they piece each of the steps together pretty perfectly. It reminds me a bit of that scene in Ants! https://www.youtube.com/watch?v=mu14oUfkN1E So for me, …

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