Monthly Archives: September 2017

We all need to know where the true “VALUE” is in our business in the eyes of your customer (important distinction). If we cannot answer this for our business, then how is a customer supposed to know? Birch box is a great example… one of my absolute favourite purchases! It’s a beauty box that arrives every month with 5 of more beauty products that have apparently been selected for my needs (click here to find out more). The VALUE in the beauty box is NOT the products. When I really think about it, it is this: The delivery lady knocks on the door and it is a moment of excitement. I know the Birchbox has arrived. The Birchbox has to wait for a special moment. The twins must be in bed and Mr V out of the way. Only then will I open …