Monthly Archives: January 2017

This is a real challenge for Small Business Owners. You know that Marketing is vital to bring in new customers but you’re not rich (not yet anyway!) and you may even feel overwhelmed by all the ‘Marketing’ options. We get asked this all the time: ‘How much should I pay for my website?’ ‘How much should I pay someone to do SEO for me?’ ‘How much should I pay someone to do some social media posts?’ It’s a tricky one, and there is an answer. But it isn’t delivered in pounds and pence. Where you spend your Money is much more important. Some experts say you should invest 10% of your revenue on marketing. Others say more, some say less. Already that could feel like a lot of money, especially when you don’t know what results you will get. Who …

Here’s a little story which perhaps will explain what customers may perhaps feel if you don’t clearly explain what you’re about, give clear and obvious options, and show them how to do business with you. So. Rebecca and I recently went up to a business conference in London. At lunchtime, we had to decide what restaurant to go to for our lunch (that’s a story for another Friday!). We went with Jimmy’s. I’d heard good things about it. Our first problem was that once we’d committed, Rebecca realised it was a buffet restaurant and was horrified… Apparently it goes against everything she stands for and was scared about sleeve fluff falling into the silver serving trays (think they’re called chafers?). Anyway… we were told by the waitress to go and take a seat. That was it. No other instruction at all. And we’d never been …

Systems get results. This article shows a personal example of this. Ladies you’ll love it. Chaps? Do read if only for this: you will discover a win:win solution for spending less time traipsing around town centres with the woman in your life! Yippeeeeeee! So here we go…. I hugely dislike shopping in the sales. My little family and I went into West Quay in Southampton on 27th December for a browse (anyone else make that mistake?!). Pretty stressful really…. the queues to pay were ridiculous. But the good news for me is that I had Personal Styling a few months ago (that’s the win:win guys, click here!). Because of this Personal Styling session, I know exactly what suits and fits me well: styles, colour, fabrics, size. I know how to dress it up…. dress it down…. so that it’s all re-wearable and …