Monthly Archives: November 2016

Expectation Versus Reality: 7-Step Model to Delighting Your Customers

In this article, I’ll explain my utter disappointment with my new car, in a series of disappointing events; and give you a 7-Step Model that you can download immediately and complete, to ensure that you can create a customer journey that delights your customers, that you’ll be able to take immediate action from to make it happen. Last Friday, my new car arrived on my driveway. Nothing flash. A Kia Sportage. A good family car. I’ve leased it. But nevertheless, I have ordered a new car which still required a sizeable upfront payment, followed by the monthly leasing costs. It has taken months to be delivered and having been told early October, it has only just joined the family.  Disappointment Numero Uno. They didn’t deliver on their promise. When it arrived in my driveway, my first angry thought was “IT’S FILTHY!”. Disappointment 2. It’s not …

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9 School Boy Errors That Undermine Your LinkedIn Success

**For Small Business Owners – Complete With LinkedIn Profile Checklist** LinkedIn is the most up to date database of its kind in the world. We all have a vested interest in keeping our profile up to date and looking great! However, there are some school boy/girl errors that we need to overcome to ensure we are not shooting outselves in the foot when it comes to succeeding on LinkedIn. And let me say, if you are guilty, you are most certainly not alone! This article focuses on your profile and your presence as a business owner and covers my top 9 mistakes. Are you making them? 1. Your Photograph Is Too Personal (or non-existent) Wedding photos, holiday snaps and night out are for Facebook. It is always best to opt for a nice head and shoulder shot on your profile without …

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