Monthly Archives: October 2016

Running a small business is tough. Not only do you have to actually run the business you also have to keep a constant flow of customers. And that is particularly hard as Christmas approaches, when everyone starts focusing on selection packs & tinsel (you should see my local co-op). So, how do you make sure that you keep customers coming in and you don’t lose momentum through the approaching festive season? You give your Marketing a big old ‘Kick-start’ to take you into the new year and beyond by making sure you have the 4 ‘W’s in place. How to get your 4 ‘W’s in place to Kick-start Your Marketing: ‘Why’ are you doing this thing called ‘Marketing’? Think about what you need your business to turnover by the end of the year, what volume of customers do you want to end …

We held a Branding Masterclass at the fabulous Fareham Innovation Centre. It was quite a day…. Often we can think of branding as a need for just big businesses; but it’s even more important for us smaller ones. It ultimately creates RECOGNITION and TRUST. One of the fundamentals (but only a small part of branding) is, to put it simply: THE LOOK! You know, the logo, the colours, the fonts and such like. Why? Because they give our prospective customers visual clues, and it makes them think and feel things about the brand. Quite amazing really. And here’s the proof, delivered in my TERRIBLE experience (albeit a first world problem!)….. At the end of the Masterclass, I turned right out of the Innovation Centre road, about half past five in the evening, to get some fuel… because as always, I’d …

n this article we discuss the number 1 reason that business fail at marketing, and the knock on impact on business failure. This ends with a fantastic ACTIONS list so you don’t fall into this nasty failure trap; as well as a FREE guide covering our definitive list of the 14 Reasons Your Marketing is Not Getting Results, and what to do about it! There’s some really scary statistics out there on business failure rates. The one I picked out most recently was this…. 8 out of 10 businesses fail in the first 18 months. When you look under the surface, the leading reasons for this are: Lack of Funding, Cash Flow Issues, Poor Execution of Business. And not carrying out successful Marketing is up there in the top reasons. Actually, when you look under the skin of the first two reasons, they can ultimately come down …

The Digital Marketing Summit Southampton 2016 is just around the corner, which brings together business leaders and digital industry experts for a game-changing, dynamic, full-on day for business growth. All Star Marketing Club are thrilled to be a Guest Speaker at this event, sharing one of our exceptional strategies that makes Marketing work for businesses: The Ultimate Customer Contact Strategy. During this talk, we will discuss the following: What is a Customer Contact Strategy and why is it so important? How does a business craft a Customer Contact Strategy that moves a prospect from cold data to customer? The power of uniting traditional and Digital Marketing with this results-driven Marketing methodology. This will result in PRACTICAL strategies and tactics that work to enhance Marketing success for businesses. The Digital Marketing Summit Southampton 2016 will be held on: Thursday 27th October at the Novotel Southampton. …

We look at 9 reasons that Personal Training is Top of the Class when you need to inject successful Marketing into your business and don’t yet have the skills. Personal Training is well known in the Fitness Industry; and if like me, you’ve ever had Personal Training of this nature then you will know that it REALLY works. However, when most of us want to access Training for our business skills (like Marketing) we will usually opt for a group-training course; which is the obvious place to go… and if you choose the right course they are brilliant! But when we are strapped for time and we have a steep learning curve to ascend, a Training Course of this nature will not always be the right solution… but Personal Training is! So here’s the 9 Reasons Marketing Personal Training might …