Monthly Archives: September 2016

At the weekend, whilst I was ironing school uniforms for my twin four year olds (as you do!), the two of them were dancing around to some music (as they do!). It was a Justin Fletcher album (or Mr Tumble for those of us that don’t know any better). And they love it. Why? Well, what’s not to love… it’s got Mr Tumble doing a version of ‘Let it Go’ from Frozen, and Happy (released by Pharrell Williams in 2013 – where did the time go?!). So, one of the twins is being a little heavy handed with the CD player (yes, CD player. We still have one in the Vickery house!), and when told to stop jamming his index finger repeatedly into the ‘skip to next track’ button, he says, “but I want the food song.” What? I haven’t …

First and Foremost, who is your Biggest Competitor? You can probably run through a mental list of other local businesses or even big national products or services that you compete against. But, it’s none of those. Everyone’s biggest competitor is the same … It’s DO NOTHING Whatever your Business… Your biggest competitor is that those customers that you are targeting DO Nothing. They Do Nothing because they don’t know that your amazing product exists. They Do Nothing because you are not nudging them to get around to buying. They Do Nothing because they already have something or someone that does what you do (not as well) and they are in ‘inertia’. Just like those millions of people that stick with NatWest because in 1988 they offered teenagers pottery pigs if they took an account. Yet, Do Nothing is the biggest competitor …