Monthly Archives: July 2016

I am going to bet you One English Pound.. ..that somewhere in the back of your mind if you own a small business or do the Marketing for one you have one of the following questions rumbling around: …Am I doing enough Marketing? …Am I doing the right Marketing? …Do I actually need to do Marketing when I already have some great customers? Or even… …When will social media strangers stop telling me I can make £1 trillion overnight if I follow their Marketing plan that also happens to cost £1 trillion ? The answer to all of those questions is that Marketing is a necessity if you want to grow your business because it is EVERYTHING you do to attract customers. (By the way if none of those questions were in your head please contact me and I will …

Surely only a total madman would book a hotel without checking the reviews on trip advisor or spend £50,000 on a home extension without checking the builder out on check-a-trade? It is just what people do now. Before someone buys they gather evidence, clues, check out the suspects like they are Hercule Poirot or Sherlock Holmes. They want proof. Social Proof to be precise. Affirmation that others rate you, love you, would recommend you. Do you make it easy for your prospects to find the proof you’re the right choice? When a potential customer has no experience of you they will look to see what others say before they buy, and they will be swayed by it. Customers are 70% more likely to buy from you if they read good reviews first. So let those prospects find the evidence they …