Monthly Archives: June 2016

I will get straight to the point. Whatever your Business, LinkedIn is a necessity for your Marketing toolkit. LinkedIn is the most up-to-date database of people in jobs, people who own businesses and people with social enterprises that you will find anywhere, literally in the world! Whether your a personal trainer, you sell children’s clothes, you provide contract cleaners or you dive to the bottom of the deep blue see fixing bridges there is no better way to create a network of contacts that could create leads for your Business. BUT only if you state the obvious and make it clear what you and your can Business offer. If you sell to other Businesses then you need to make sure your profile is more than just a CV, the buyers in those Businesses need to see what your Business can …

Sometimes, it seems that businesses out there thrive because of how great their product or service is. Word catches on and it flies! We’ve seen this with Facebook’s success. With Apple’s product launches. With the latest best selling novels. Or so it seems… But in truth, to make this happen, Marketing has been heavily invested in. Whilst it feels like what they offer has been the real reason behind their success… it’s the marketing holding hands with those offerings that has been the difference between success of failure. But why? Because unless we really CALL OUT and TALK DIRECTLY TO our potential customers, they simply won’t know we exist. This is true of any company: large global companies, small businesses and self-employed one-man-bands. And It’s true of any industry or sector: professional services, high street shops, the local butcher of …