Monthly Archives: February 2016

Struggling for time to do Marketing? Follow the Kit Kat Philosophy and ‘take a break’ to do your Marketing. Lots of Small Business Owners and Entrepreneurs tell us that they just don’t have time for Marketing. Of course. We know it’s hard when you have ‘the day job’ to do. But simply put: failure to do effective marketing is one of the top reasons why 50% of Small Businesses fail within the first 5 years. We have a strategy that we want to share with you…and it’s as simple as this: If you break down your Marketing into 10-minute, bite-size chunks every day, you can really start to implement effective marketing to aid your business growth and help skyrocket your business. We all remember Kit Kat’s classic tagline “have a break, have a Kit Kat”. It has been synonymous with the brand …

So here’s a question we have received, that may well be pertinent to all Small Business Owners and Entrepreneurs: “I’ve paid a considerable annual fee for some online advertising. Whilst my website appears to be receiving ample traffic; it’s not converting. What could be the problem?” Here’s a few key checks; and these are still important no matter where you advertise or promote your product or service: Is the place you have advertised aligned to your STAR customer?If, for example, you’ve put a banner on a male dominated website, and you are trying to attract young females, this is problematic. First make sure that where you have placed the ad is aligned to your STAR customer: the ones that are right for your business. Where is the traffic heading to when they come through to your site?If there is a particular …