Monthly Archives: January 2016

A thriving business centre in Hampshire is laying on special information events for a record 39 businesses on site. Ocean Village Innovation Centre (OVIC) in Southampton, run by innovation centres specialist Oxford Innovation, has kicked off the new year by teaming up with HR and marketing specialists to provide valuable insights for customers, now they are learning all about the benefits of crm. Centre manager Rob Greenberg said: “We have a strong culture of supporting entrepreneurs with added-value events. This is one of the ways in which we can facilitate professional guidance for start-ups and early-stage firms. “A fair amount of handholding is required for businesses in their infancy – they may have a brilliant service, product or process but may lack valuable insights into the essentials, such as marketing and human resources. “Start-ups that don’t proactively promote themselves, or make costly employment …

The Venus Awards recognise local women in business, and the Southampton awards generated over 1,000 nominations this year! We are incredibly proud that our own Managing Director, Victoria Vickery, is a semi-finalist in TWO categories. Business Mother of the Year: someone who successfully juggles business and family life. This award is sponsored by the Daily Echo. Influential Woman of the Year: a women that is able to motivate others and make a difference. This award is sponsored by the Peter Cooper VW Group. Victoria is one truly inspirational women, who has had three super successes in the last three years: Victoria brought twin boys into the world, who are now three years old. She ensures she juggles business and family life, and spends as much time having fun with her boys, and ensuring they are happy and healthy. She founded V:Squared Marketing in …

In our recent survey, we asked 50 companies that sell to other businesses (B2B) to rank their most effective form of marketing for return on investment. The results closely match our experience (PHEW!). So here’s what they said; together with OUR stance on why it works. 1. They Said…. In Person EventsWe Say: This is a fantastic way to meet prospects as long as you are positive your target audience will be there. Otherwise it’s a costly waste of time. Data capture at these events has to the THE number 1 priority; not selling. It’s the follow-up that’s key. 2. They Said… Case StudiesWe Say: Absolutely. Get them on your website, use them in pitches, and publish on social media. Showing your experience gives your prospects faith and trust in you. 3. They Said…. EBooksWe Say: Complete necessity; but not …