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When I started to write this article, it was not called ‘How to use Blogs for SEO’. You see, I knew what I wanted to tell you, dear reader, but the first thing I did before I decided on the title was to research keywords I could use. Why? Because keywords themselves, plus the volume of monthly searches and the competitiveness of those keywords matter. I won’t labour this point, as I have something more pressing to tell you, but just to get you started on the right foot…. I first started looking at keywords like, “how to use search intent for blogging”, but sadly there was little volume of people wanted that specifically… so I tried again with “how to use blogs for SEO” – and voila. Take a look at the image: Now, I’m not after massive volumes …

When it comes to Sales, there’s no end to the pricing structures you can put in place, and it’s an area you must get right.

Small Businesses have a world of opportunity in LinkedIn, and here are the LinkedIn Updates and features you need to know about, which we have curated as a way for you to stay up to date, as well as use some of the oldies but goodies! The Social Media platform is developing all the time, so it’s important to know what impacts you, and how you are able to optimise your presence on LinkedIn. 1. LinkedIn Influencer Marketing LinkedIn has recently released a statement pushing influencer marketing on the platform. It tells users it’s a great way to reach key decision-makers in your industry. When you partner with a LinkedIn influencer, you’re able to tap into their audience and reach people who are already interested in what you have to offer. To get started with LinkedIn influencer marketing, you need …

Great news! A recent Google Business Update is now available to most businesses, and you can now incorporate social media links into your Google Business profile. This feature ensures that your official brand listing will display your social media profiles when it appears in both Google Search and Maps. Although this first released in August 2023, it has been expanded and is accessible to most businesses now; and when you add your social media links to your profiles, from your Google Business Profile, you’ll be giving your yourself additional opportunities to direct traffic to places of relevance to them. The currently supported social platforms include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube. Notably absent is Threads and Spapchat. So how do you use this Google Business Update? First of all, go to your Google Business …

In this article, we explore Marketing Call to Actions – and the reasons you must tell your audience what to do!

With 17 examples to swipe and use!

In this article, we look at HubSpot versus Mailchimp and come to a conclusion as to what you should use within your Small Business marketing. Both HubSpot and Mailchimp are popular marketing automation tools for small businesses that offer a range of features to help you manage your marketing campaigns. HubSpot is a comprehensive marketing and sales software that offers a range of features such as email marketing, social media management, customer relationship management (CRM), landing pages, and marketing analytics. It is an all-in-one solution that can help businesses manage their entire sales and marketing process in one platform. However, it is a bit more complex to use (it has a heck of a lot of features) and can be expensive for small businesses. Mailchimp, on the other hand, is a popular email marketing tool that offers features such as …

Google Analytics – a fantastic free web analytics tool provided by Google that helps you track and analyse your website traffic. In this article, we talk about Google Analytics for small businesses, including setting it up, what it can track for you, and importantly, why you need to get switched over to GA4 – the sooner the better! Google Analytics:Are you using it yet? On a regular basis? If the answer is no, then here’s everything you need to know about this little beauty. First off, you need to sign up for Google Analytics and ensure it’s linked to your website: So in summary, Google Analytics is a powerful tool for small businesses that want to better understand their website traffic and make data-driven decisions to improve their online presence. LET’S GET INTO THE MEATY STUFF – WHAT CAN GOOGLE …

Want to create your small business plan for 2023, or even the next 90 days. This article walks through 3 core steps to get you started.